PRODUCT VISUALIZATION / CASE STUDY
TRIBU Studio images
From 2020 to 2025, BITARD worked with Tribù on the studio imagery for virtually its entire furniture portfolio. Over that period we produced more than 2,000 studio images and built more than 200 unique 3D models, each prepared with the level of detail needed for close product views.
Built for stills and interactive 3D
Many of the pieces were unusually demanding to model because of complex weavings that had to follow curved and irregular furniture forms. We built the geometry, materials and textures so the same assets could hold up both in still images and in interactive 3D. Those models later became part of Tribù’s 3D configurator, developed with the French platform Emersya. Emersya built the configurator platform, while BITARD supplied the product models, materials and textures. The configurator is still used on Tribù’s website, where clients can inspect furniture in detail, customize finishes and configurations, and send product enquiries.
