Tribu 2025 Collection Cards

Tribù approached BITARD to create campaign imagery for its 2025 collections — Dunes, Elio, Lucca and Cesta. The brief started from two photographs taken by the company’s owner on the coast of Ibiza, which became the visual reference for the campaign.

We built the entire foreground in 3D and combined it with AI-assisted background development, refining the distant landscape so it could be integrated convincingly into the final images. This allowed Tribù to launch the campaign before the furniture had even been produced. Instead of waiting for prototypes, organizing a location shoot and sending a full team on site, the whole visual campaign was developed in advance — effectively saving roughly a year of production time and a significant photography budget.