PRODUCT VISUALIZATION / CASE STUDY
NOR / Domingo
Product visualization / art direction
Domingo approached BITARD to create a small series of images for the NOR lounge chair. The visual direction was built around contrast: a raw, nearly colourless industrial hall against the chair’s saturated upholstery and refined silhouette. The stripped-back setting lets the product carry the image while the rough architecture gives the series tension and scale. Explore NOR on Domingo’s website.
01 / CONTRAST
Colour against concrete
The series was conceived as a collision between two material worlds: an almost monochrome industrial shell and the saturated, upholstered NOR chair. Keeping the hall deliberately raw made the product feel sharper, softer and more refined by comparison.
